OCCHIALI SUNGLASSES

A 2,000% increase in company value in 17 years

Established 1990
Identity design 2000 - acquired 2007 - ZAR50 million

How we positioned a high street eyewear retailer

as a boutique brand with a global footprint.

Having built up a presence of 10 retail outlets over 10 years,

our client's image was not delivering a customer experience commensurate

with the sales of high~ticket, luxury merchandise

such as Gucci, Ray~ban, Prada, Oakley etc sunglasses.

The identity, packaging and retail interfaces

developed by Off the Shelf  positioned the brand

to be able to deliver on the promise as a first choice outlet

for luxury global eyewear brandnames.

Taking advantage of a gap for boutique minimalist interfaces in the sector,

we repositioned 23 stores, packaging and airport kiosk displays

in both South Africa and Sydney, Australia, as fitting showcases

for state~of~the~art supplier brands .

The development of a high~end, boutique Optometric outlet

located at Cape Town's premier retail destination,

the V&A Waterfront, was a landmark line extension.

We made early use of white on white store design, illuminated

with laser cut transparent perspex to communicate precision, sharpness

and a play on refracted light concepts.

 

Breakthrough product photography

added the cherry~on~the~top at all touch points, which, in 2007,

resulted in our client being first choice in the category for global acquisition.

An innately futuristic approach ensures brands in our care are picked up by early adopters, giving brand iconography greater longevity in the marketplace.

“A FUTURISTIC VANTAGE POINT LEAPFROGS COMPETITORS
AND POSITIONS BRANDS
FAR AHEAD OF THE SECTOR ”

 

Terry leVin

STEP BY STEP

How to UNLOCK
the hidden equity
of YOUR COMPANY

 

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Let's get in touch contact Terry leVin on terry@offtheshelf.co.za

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