Corporate brand identity
for African digital media
In 2001 we developed the Bizcommunity name
and iconic 9-dot logo representing the connections
that would be forged between the future members of its business platforms.
Over the years we have specialised in brand custodianship
and communications that entrench the company's
position as the foremost business news community in Africa.
The brand tone reflects and represents an entrepreneurial spirit
~ flexible and playful, business~like without being stuffy.
The principles of brand architecture have been applied
to sub-brands such as BizTrends, BizTakeouts, BizFinFocus etc
Brand iconography allows the brand to speak across many touch points
such as content calendars, promotional products and services
with a"smile-in the-mind" tone intended
to add emotional connection even to virtual interfaces.
“ EVEN A VIRTUAL OR DIGITAL BRAND
CAN HAVE A UNIQUE BRAND VOICE ”