In 2001 we developed the Bizcommunity name

and iconic 9-dot logo representing the connections

that would be forged between the future members of its business platforms.

​

Over the years we have specialised in brand custodianship

and communications that entrench the company's

position as the foremost business news community in Africa.

The brand tone reflects and represents an entrepreneurial spirit

~ flexible and playful, business~like without being stuffy.

​

The principles of brand architecture have been applied

to sub-brands such as BizTrends, BizTakeouts, BizFinFocus etc

​

Brand iconography allows the brand to speak across many touch points

such as content calendars,  promotional products and services

with a"smile-in the-mind" tone intended

to add emotional connection even to virtual interfaces.