Positioning to achieve

top class results for SA learners

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Positioning by refreshing and migrating

a corporate identity, website and visual language

to convey excellence and pride to donors and educational stakeholders at every touchpoint.

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Any excellent organisation should ensure their

identity matches their credibility claims and experience.

Even more so in a cluttered and competitive sector such as NGOs.

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In the case of Edupeg, the corporate collateral

of a highly regarded educational NGO, with a great track record 

was not adequately telling their success stories.

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We refreshed the logo and payoff line

established a new visual language and website, 

 repositioning the identity from the name Edupeg to Edufundi, 

to succeed in communicating the organisation's impeccable

educational and management credentials.

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The ultimate goal was of conveying a chain of excellence 

~ from internal teams to investors, educational stakeholders, teachers and learners ~

ensuring the organisation a first choice credible option

within in the South African Educational NGO space.

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