Positioning to achieve
top class results for SA learners
Positioning by refreshing and migrating
a corporate identity, website and visual language
to convey excellence and pride to donors and educational stakeholders at every touchpoint.
Any excellent organisation should ensure their
identity matches their credibility claims and experience.
Even more so in a cluttered and competitive sector such as NGOs.
In the case of Edupeg, the corporate collateral
of a highly regarded educational NGO, with a great track record
was not adequately telling their success stories.
We refreshed the logo and payoff line
established a new visual language and website,
repositioning the identity from the name Edupeg to Edufundi,
to succeed in communicating the organisation's impeccable
educational and management credentials.
The ultimate goal was of conveying a chain of excellence
~ from internal teams to investors, educational stakeholders, teachers and learners ~
ensuring the organisation a first choice credible option
within in the South African Educational NGO space.
“ANY EXCELLENT ORGANISATION
SHOULD ENSURE ALL TOUCH POINTS OF THEIR IDENTITY MATCH THEIR CREDIBILITY