EDUFUNDI

Positioning to achieve

top class results for SA learners

Positioning by refreshing and migrating

a corporate identity, website and visual language

to convey excellence and pride to donors and educational stakeholders at every touchpoint.

Any excellent organisation should ensure their

identity matches their credibility claims and experience.

Even more so in a cluttered and competitive sector such as NGOs.

In the case of Edupeg, the corporate collateral

of a highly regarded educational NGO, with a great track record 

was not adequately telling their success stories.

We refreshed the logo and payoff line

established a new visual language and website, 

 repositioning the identity from the name Edupeg to Edufundi, 

to succeed in communicating the organisation's impeccable

educational and management credentials.

The ultimate goal was of conveying a chain of excellence 

~ from internal teams to investors, educational stakeholders, teachers and learners ~

ensuring the organisation a first choice credible option

within in the South African Educational NGO space.

“ANY EXCELLENT ORGANISATION
SHOULD ENSURE ALL TOUCH POINTS OF THEIR IDENTITY MATCH THEIR CREDIBILITY
AND EXPERIENCE.”

 

Terry leVin

STEP BY STEP

How to UNLOCK
the hidden equity
of YOUR COMPANY

 

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Let's get in touch contact Terry leVin on terry@offtheshelf.co.za

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