ZARI SPARKLING GRAPE
How to position a grape juice
to compete with the
world's finest champagnes?
Brand renovation and custodianship
to build an empire.
Champagne has mystique, heritage, je ne sais quoi
~ the reputations of centuries.
Our challenge was to position a young sparkling grape juice
to be able to compete with the world's finest
and most valuable alcohol brands.
Over the course of 3 years, we refined every detail of motif and meaning, amplifying brand value by adding little birds, butterflies, chameleons and of course bubbly grapes to the experience of opening something sparkly!
The payoff line
clearly positions the product by communicating how, what,
and when, the product is for!
When every image and word that surrounds a company's mark is lovingly crafted, valuable heritage brands are in the making.
We produced 6 variants, concept ranges, outer, gift and display packaging,
branded merchandise, web and ecommerce platforms,
branded content and concept advertising campaigns
to disrupt a very cluttered and well~established category.
“Africa can choose~
be a market for international brands
or create our own heritage brands
to capture their share of global markets.”