Claiming the position
as simply Cape Town's foremost
window & door manufacturer
We were appointed to assist a 55-year old family-run business ensure that the brand experience matched their
decades of expertise and customer-centric approach.
Our approach begins with the"archaeology"
- getting to the bedrock of the company history and heritage. Once these have been exposed repositioning can begin.
We decided that the story of the logo redesign
was not about windows, but of the enhanced lifestyles
windows allow - such as letting in light and air
and keeping out the elements.
We used the typographic opportunity presented
by the letters M & W to evoke these experiences
in a reflection of perfection, creating a legacy mark
befitting the company's reputation within Cape Town's
building and renovation sector.
We proceeded to apply the identity to a completely refreshed set of business stationery, including order forms etc
The somewhat battered fleet of chequered VW Kombis that was and is an integral part of the brand presence were retained, but renovated via refreshed signage, saving the company considerable investment in new vehicles.
The identity was also expanded to the sales fleet.
Lastly the scope of the company's offering was driven home
with a complete inventory of services and projects,
a 5-star photographic essay which was applied to a new website and benchmark communications for the future.
“WE BELIEVE STRONGLY IN PRESERVING, ADAPTING AND MODERNISING AS MUCH OF A BRAND'S HERITAGE
AS POSSIBLE , RATHER THAN CHANGING IT. ”